Technologies employed included
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Fuelling Growth With a Fast, User-Friendly Onboarding Platform
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The client’s company provides payment solutions to fintech and retail companies. It approached Sigli to redesign its client onboarding portal. Sigli implemented a friendly, easy-to-use customer interface and asynchronous server-side processing. The new platform helped the company grow by removing substantial amounts of friction during onboarding, thereby preventing client drop-off.
Implemented client-side and server-side solutions
Built asynchronous client validation infrastructure
Improved growth by streamlining onboarding
Fintech and ecommerce (provider of business solutions)
Startup
United States
The company is a software provider that operates several brands, one of which focuses on offering payment solutions to online and brick-and-mortar merchants. It has over 7,000 customers and processes more than $4 billion in payments annually.
For this organization, fast onboarding of new customers is vital. Fast, reliable payment processing is essential for merchants, who may handle thousands or tens of thousands of sales a day. Any issues during the setup process can result in significant costs.
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The client’s onboarding portal — which processed new clients’ applications and connected them to the third-party payments system (TTYS) — had two problems.
On the customer side, it was complex and lacked user-friendliness. Many new customers felt frustrated during onboarding, with lost time and uncertainty about the status of their application. These customers were busy business owners and technical professionals responsible for managing large online stores, and they simply didn’t have time to waste on a lengthy online process without clear feedback along the way.
On the server side, the current infrastructure could only handle one application to TTYS at a time (synchronous processing). This compounded the problems on the client side and created an internal headache for the client’s company. The support team had to deal with unhappy customers who were asking if it would be better to try an alternative provider.
The project ran from July 2020 to April 2021. Sigli assigned two full-stack software engineers and a frontend developer.
1. Research and analysis of third-party payments system API.
2. Collaboration with representatives of the third-party system.
3. Development of underlying system architecture.
4. Proof-of-concept implementation.
5. Development of the customer-facing application.
6. Quality assurance (QA) and user testing.
7. Ongoing support including bug fixes and further feature implementation.
Improve the Client Application and Validation ProcessAFS gave Sigli a clear brief. It wanted to implement new applications on both the customer and server sides that provided a frictionless customer experience and fast application submission, merchant validation and connection to the third-party payment system, TTYS Express.
For Sigli, this meant designing a platform that guided users smoothly through the various application stages and provided real-time feedback, with regular status updates. On the server side, the company required infrastructure that allowed for asynchronous authorization of merchants by the external payments provider.
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Here’s what the project looked like on completion:
An integration with the third-party payment processor that made asynchronous client validation possible
Enhanced fraud and cybersecurity protections during onboarding.
Full implementation of client-side and server-side applications and underlying architecture.
Ongoing stabilisation and support to respond to user requests and fix bugs.
“Implementation of the project streamlined merchant onboarding while maintaining security standards and ensuring merchant validation. Asynchronous integration with the third-party merchant validation system guaranteed stable and scalable business pipeline while providing a smooth user experience.”
Are you eager to see the benefits of AI and ML in your own company? Get in touch today to learn how Sigli’s developers and AI specialists can enhance and upgrade your tech infrastructure.
Managing Director, Benelux
Chief Business Development Officer
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