Technologies employed included
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Fuelling Growth With a Fast, User-Friendly Onboarding Platform
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AFS provides payment solutions to fintech and retail companies. It approached Sigli to redesign its client onboarding portal. Sigli implemented a friendly, easy-to-use customer interface and asynchronous server-side processing. The new platform helped AFS grow by removing substantial amounts of friction during onboarding, thereby preventing client drop-off.
Implemented client-side and server-side solutions
Built asynchronous client validation infrastructure
Improved growth by streamlining onboarding
Fintech and ecommerce (provider of business solutions)
Startup
United States
AFS is a software company that operates several brands. AFS provides payment solutions to online and brick-and-mortar merchants. It has over 7000 customers and processes more than $4 billion in payments annually.
For AFS , fast onboarding of new customers is vital. Fast, reliable payment processing is non-negotiable for merchants, who might make thousands or tens of thousands of sales a day. Any issues during the setup process can be extremely costly.
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AFS’s onboarding portal—which processed new clients’ applications and connected them to the third-party payments system (TTYS)—had two problems.
On the customer side, it was complex and lacked user-friendliness. Many new customers felt frustrated during onboarding, with lost time and uncertainty about the status of their application. These customers were busy business owners and technical professionals responsible for managing large online stores, and they simply didn’t have time to waste on a lengthy online process without clear feedback along the way.
On the server side, the current infrastructure could only handle one application to TTYS at a time (synchronous processing). This compounded the problems on the client side and created an internal headache for AFS. The support team had to deal with unhappy customers who were asking if it would be better to try an alternative provider.
The project ran from July 2020 to April 2021. Sigli assigned two full-stack software engineers and a frontend developer.
1. Research and analysis of third-party payments system API.
2. Collaboration with representatives of the third-party system.
3. Development of underlying system architecture.
4. Proof-of-concept implementation.
5. Development of the customer-facing application.
6. Quality assurance (QA) and user testing.
7. Ongoing support including bug fixes and further feature implementation.
Improve the Client Application and Validation ProcessAFS gave Sigli a clear brief. It wanted to implement new applications on both the customer and server sides that provided a frictionless customer experience and fast application submission, merchant validation and connection to the third-party payment system, TTYS Express.
For Sigli, this meant designing a platform that guided users smoothly through the various application stages and provided real-time feedback, with regular status updates. On the server side, AFS required infrastructure that allowed for asynchronous authorization of merchants by the external payments provider.
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Here’s what the project looked like on completion:
ClientAn integration with the third-party payment processor that made asynchronous client validation possible
Enhanced fraud and cybersecurity protections during onboarding.
Full implementation of client-side and server-side applications and underlying architecture.
Ongoing stabilisation and support to respond to user requests and fix bugs.
“Implementation of the project streamlined merchant onboarding while maintaining security standards and ensuring merchant validation. Asynchronous integration with the third-party merchant validation system guaranteed stable and scalable business pipeline while providing a smooth user experience.”
Whether you need an online portal or IAM system like the one we built for this accessibility solutions provider, or your project has a different scope, Sigli can help. We take on projects of all sizes and levels of complexity. Get in touch today to discuss your needs.
Regional Business Lead, Benelux
Sigli Belgium
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