Catering to a Customer With Complex Needs in the Automotive

Sigli & 3D Configurator Provider  

OVERVIEW

The 3D Configurator Provider's software lets brands showcase their digital product catalogues in 3D. A large part of their value proposition is the way its suite of tools integrates smoothly into its customers' retail and manufacturing tech stacks. The company approached Sigli to help with an integration for a new customer. Unlike previous cases, this client’s tech stack was complex and beyond the scope of the 3D Configurator Provider’s in-house expertise. Sigli built and implemented the integration — enabling them to cater to the customer, enter a new market, and ensure long-term performance through bug fixes and testing.

Snapshot

Integrated the 3D Configurator Provider’s software with a new customer’s complex tech stack

Assisted the company in entering the automotive production and sales sector

Expanded their market reach by adding new functionality to its platform

Increased sales and workflow speed for their client

the client:

Provider of Innovative 3D Configuration SoftwarE

Industry:

3D modelling and configuration

Size:

Mid-market enterprise

Location:

Belgium

Client Overview

The company is a technology company that provides a product configurator application. It allows companies to display their catalogues digitally in 3D. The app also connects with the user’s full commerce and manufacturing tech stack. Once the software is set up, buyers can customise and order their own designs from a virtual, interactive showroom.

The 3D Configurator Provider is used by companies across a range of industries, and its client base extends beyond Europe to China and the US (it has offices in both countries). It’s a leader in the space and has set new standards for how customers interact with, design and order products.

The Problem

Limited Tech Expertise for a new Customer

A core feature of the 3D Configurator Provider’s software is that it integrates with enterprise users’ existing sales and manufacturing stacks. This allows for fully synced, automated workflows and fast end-customer fulfilment.

A new client in the automotive space had a complex tech stack. The provider’s in-house team at the time lacked the necessary expertise to build the integration. It was very important for the provider to be able to offer this integration because it represented a vital part of their value proposition.

Build an Integration and Additional Functionality

The provider approached Sigli seeking a partner to help it develop an integration for its client. At the same time, the new functionality would allow them to enter an untapped, promising market. The successful completion of the brief would have both immediate and long-term results.

The client had the following specific project requirements:

Integrate the app with a client’s tech stack

Improve identity verification protocols

Help the client implement and troubleshoot the new integration

The Process: Understanding the Needs of Two Clients

Sigli followed a five-step process:
The project ran from May 2021 to July 2023, and four developers were assigned.

Discovery

This phase involved investigating and understanding both Twikit’s and the client’s software infrastructure.

Architecture setup:

Sigli set up the architecture for the integration API along with all the necessary development environments and systems.

Development:

The Sigli team built the integration frontend, integration API and supporting documentation.

Quality assurance and testing:

Prior to deployment, Sigli conducted extensive quality assurance and testing.

Support:

After implementation, the team provided ongoing testing, bug fixes and feature additions based on requests from the end client.

Services Provided by Sigli for the company

API Development
Web Development
Custom Software Development

Technologies employed included

Project Team and Management Overview

Communication

The team was made up of four AI engineers, three full-stack engineers, three frontend engineers, and two quality assurance specialists, alongside a solutions Architect and Delivery Manager.Communication was via regular monthly in-person online meetings. Email and messaging apps allowed for contact between meetings.

Project Management

Sigli used AGILE as the core methodology, with a Product Owner (PO) as the project manager and main point of contact with the client company. Regular rituals, including daily meetings, sprint planning and retrospectives, were employed to keep the project on track.

The Results: Sales, Speed and New Markets

For the end customer, the results were tangible, with an increase in sales requests and a streamlined workflow. In addition, the provider successfully served its client and had an API suitable for serving other companies in the automotive market.

Here’s what the project looked like on completion:

Frontend application: sigli built a new frontend application for the provider’s client. It was designed specifically with the customer’s tech stack and associated needs in mind.

Backend integration: this consisted of an API (and supporting documentation) for the new integration. Unit and functional tests ensured stability, and Sigli took care of all architecture and infrastructure requirements, including cloud environments, 
CI/CD pipelines, monitoring, 
and so on.

Support for 
the end customer: Sigli assisted the end customer in deploying the integration and remedying issues that arose.

Ongoing support: after full implementation, the team provided ongoing support, responding to user requests, fixing bugs and ensuring performance.

Working with Sigli allowed us to seamlessly integrate a complex 3D configurator into our customer's tech stack, something we had not ventured into before. Their expertise in custom software development and API integration enabled us to expand our capabilities and break into new markets like automotive production. The collaboration was efficient and professional, and the solution significantly broadened our business opportunities.

The Spokesperson from the Client’s Side

Are You Looking for an Experienced Dev Team?

Whether you need an online portal or IAM system like the one we built for this accessibility solutions provider, or your project has a different scope, Sigli can help. We take on projects of all sizes and levels of complexity. Get in touch today to discuss your needs.

Say hi!

Hanna

Regional Business Lead, Benelux

Sigli Belgium

hanna.zakharava@sigli.com